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Trends
STAYC’s Sumin goes viral on “The King of Mask Singer”
On the episode that aired 3 Aug 2025, two masked singers performed Ailee’s ballad “I Will Go to You Like the First Snow.” When the contestant “Bag Decorating” was unmasked as Minami from rookie girl‑group RESCENE, STAYC member Sumin – a panelist on the show – excitedly declared Minami her “bias.” The segment, reported on 4 Aug 2025, highlighted how the show blends mystery with raw reactions and how industry peers become fans themselves. [link]
Celebrity Appointments
Park Bo‑gum & Jennie become tourism ambassadors
At a ceremony on 29 Jul 2025 actor Park Bo‑gum was named the honorary ambassador for 2025 Korea Tourism, while Blackpink’s Jennie was appointed to promote Seoul. Park will appear in promotional videos and encourages visitors to explore regions beyond Seoul, recommending Busan and the public bike‑sharing system “Ddareungi”. Jennie’s campaign, with the catchphrase “Absolutely In Seoul,” includes videos featuring her song “Seoul City” from her March 2025 solo album and highlights sites such as Gyeongbokgung and Seongsu. [link]
Chart Milestones
Blackpink’s “Pink Venom” reaches 1 billion YouTube views
YG Entertainment announced on 4 Aug 2025 that the 2022 pre‑release single “Pink Venom” passed one billion YouTube views. It is the girl group’s ninth video to reach that mark and set a record for female artists, generating over 90 million views within the first 24 hours. The track also achieved 100 million Spotify streams in 17 days and charted at No. 22 on Billboard’s Hot 100 and the UK Singles. [link]
Music Relaces and Tour
Treasure’s new EP and tour.
YG Entertainment announced that boy band Treasure will release their third EP “Love Pulse” on 1 Sept 2025. The EP promises “hot energy and unique emotions” and will be supported by a “Pulse On” tour beginning with Seoul shows and then visiting Japan and other Asian stops.
Fans are excited because it’s their first major comeback since 2023, and group founder Yang Hyun‑suk pledged more frequent releases. [link]
EVNNE’s “Love Anecdote(s) - On 4 Aug 2025, EVNNE (seven singers formed after reality show “Boys Planet”) released their fifth EP, Love Anecdote(s). The lead track “How Can I Do” combines hip‑hop with jazz, marking a more polished sound than their earlier. B‑side tracks include “dirtybop,” “Mako,” “love chat,” “Put It On Me” and “Newest,” the latter produced by a member. EVNNE is also preparing U.S. and European concerts from October [link]
ILLIT merges K‑pop with comics - HYBE launched a webtoon called “Summer Moon: The Quprids” on 4 Aug 2025. It builds on the girl‑group ILLIT’s “magical girl” concept by following five high‑school girls (modeled on ILLIT members) who gain magical powers. The story blends teen drama and fantasy, emphasising self‑love. The webtoon will release episodes weekly and is expected to expand ILLIT’s universe. [link]
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